“Children need art and stories and poems and music as much as they need love and food and fresh air and play. “
Wise words from Philip Pullman, who received the Astrid Lindgren Memorial Award in 2005:
Milou & Pilou’s girl fashion for 2-10-year-olds is manufactured locally in Barcelona from fibre to finished product. The young label is inspired by timeless design classics of the 1940s and creates a harmoniously nostalgic twist with modern elements.
YLUR is a homage to the beauty of the volcanic island, its nature and tradition. The knitwear uses a range of natural tones and combines modernity with times gone by. All collection pieces are handmade in Selfoss in the south of Iceland.
Michaela Buerger is the founder and designer of the Parisian knitwear brand that bears her name. She has been charming women for some time now with her unique and innovative designs. Since last year, her range also includes a children’s line. All the knitwear pieces are made by hand in the former Yugoslavia.
Sitamon Pholdee is a former beauty editor, stylist, and wife of Thai actor Jedsadaporn Pholdee. With Little Fox, she brings a promising and sophisticated children’s fashion label to the European market.
With the flair of elegant Parisians and a ”je ne sais quoi” attitude, the girls of the 4th arrondissement do the rounds as “Coyotes”, Parisian prairie wolves. The strong personalities are part of a fictional history hiding behind the young label les coyotes de Paris. At the beginning of 2017, the same company launched their first women’s line.
In 2015, the fashion designer Lisa Roberts took the plunge and moved back to her native Wales. Since then, she has been designing fashion knitwear made from fine Merino wool for babies and children up to 8 years old. The MABLI collection is based on traditional Welsh tapestry patterns, which date back 100 years, combined with chunky statement pieces.
Vild – House of Little provides minimalist and high-quality basics for little ones from 0-5 years old according to the criteria for Scandinavian design: form, functionality, and style. The bamboo fibres used are processed in Italy, while production takes place in Portugal.
The 12 ‘New Now’ brands featured for AW17 are: