Eyes open: Here come the Playtime “Labels to watch”

April 30, 2017

Eyes open: Here come the Playtime “Labels to watch”

Comments Off on Eyes open: Here come the Playtime “Labels to watch”

Republished with permission from Luna Journal

Last weekend it was time again, the Playtime took place in the beautiful atmosphere of the Parc Floral in Paris. In addition to the numerous playful, pioneering and defining collections for the F/W 17/18 season, the Luna Journal fashion editors devoted special attention to the newcomers in this issue. Which labels should be kept in mind? See our labels to watch:

Labels to watch

Twist it up

Milou & Pilou’s girl fashion for 2-10-year-olds is manufactured locally in Barcelona from fibre to finished product. The young label is inspired by timeless design classics of the 1940s and creates a harmoniously nostalgic twist with modern elements.


Instragam: milouandpilou

Labels to Watch

Greetings from Iceland

YLUR is a homage to the beauty of the volcanic island, its nature and tradition. The knitwear uses a range of natural tones and combines modernity with times gone by. All collection pieces are handmade in Selfoss in the south of Iceland.


Instagram: ylur.is


Labels to Watch

Fashion Statement

Michaela Buerger is the founder and designer of the Parisian knitwear brand that bears her name. She has been charming women for some time now with her unique and innovative designs. Since last year, her range also includes a children’s line. All the knitwear pieces are made by hand in the former Yugoslavia.


Instgram: michaelabuerger

Labels to Watch

A little fox conquers the world

Sitamon Pholdee is a former beauty editor, stylist, and wife of Thai actor Jedsadaporn Pholdee. With Little Fox, she brings a promising and sophisticated children’s fashion label to the European market.

www. littlefoxclub.com

Instagram: littlefoxclub

Labels to Watch

Lula’s loves Layering

Lulaland’s folkloristic designs of European chic originate in a design workshop in Brooklyn, NY, and from the pen of Lula Aldunate. Vibrant colours, playful patterns, and very different textures are wildly mixed and freely combined in layers, according to a mismatching principle.


Instagram: lulalandatelier

Labels to Watch

Under the spell of the Coyotes

With the flair of elegant Parisians and a ”je ne sais quoi” attitude, the girls of the 4th arrondissement do the rounds as “Coyotes”, Parisian prairie wolves. The strong personalities are part of a fictional history hiding behind the young label les coyotes de Paris. At the beginning of 2017, the same company launched their first women’s line.


Instagram: lescoyotesdeparis

Labels to Watch

Tangled up in Welsh roots

In 2015, the fashion designer Lisa Roberts took the plunge and moved back to her native Wales. Since then, she has been designing fashion knitwear made from fine Merino wool for babies and children up to 8 years old. The MABLI collection is based on traditional Welsh tapestry patterns, which date back 100 years, combined with chunky statement pieces.


Instagram: mabliknits

Labels to Watch

The wild ones

Vild – House of Little provides minimalist and high-quality basics for little ones from 0-5 years old according to the criteria for Scandinavian design: form, functionality, and style. The bamboo fibres used are processed in Italy, while production takes place in Portugal.


Instagram: vildhouseoflittle

Images: Brands own

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